WOOX Announces Partnership With AQHA

(HICKORY, NORTH CAROLINA, March 15, 2023) – WOOX, producer of exceptional gear for the great outdoorsman, is excited to announce a new partnership with the American Quarter Horse Association to produce AQHA-branded premium cutlery.

“We are excited to support AQHA and its members with exceptional gear designed in Italy and assembled in North Carolina,” said Chip Hunnicutt, VP Marketing for WOOX. “Axes and knives are traditional tools of the outdoors and the WOOX lineup is the perfect complement to the AQHA lifestyle.”

The company’s popular Rock 62 and Bad Boy fixed blade knives, flagship Leggenda folding knife, and Forte, Thunderbird, Volante, AX1 and the new Solo axes are featured items in the new program emblazoned with AQHA branding.

“AQHA partners are held to high standards and WOOX is a company that meets our expectations in terms of quality and excellence,” said Karl Stressman, AQHA Chief Executive Officer. “We are proud of this new partnership and are excited to offer a collaboration of commemorative products that meet the needs of our members.”

Located in Amarillo, Texas, AQHA has registered more than 6 million American Quarter Horses and serves more than 230,000 members worldwide. AQHA functions as the official recordkeeping and governing body of the American Quarter Horse industry. To learn more about the AQHA, visit www.aqha.com.

WOOX is an outdoor gear company headquartered in Hickory, North Carolina with a mission of manufacturing premium products for outdoor enthusiasts. Our brand is the wild child of Minelli Group, an Italian company started in 1937 and sought after the world over for expertise in craftsmanship and design. WOOX products are designed to perform using raw, natural material; superior technology throughout the supply chain and manufacturing; and materials sourced in a responsible, sustainable manner for the good of the planet. For dealer inquiries and to learn more about WOOX, visit wooxstore.com. 

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