Federal Recognized as Most Frequently Purchased Rifle Ammunition Brand in Southwick Report

ANOKA, Minnesota – April 5, 2022 – Southwick Associates’ 2021 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study” named Federal Ammunition the top rifle ammunition brand in 2021. Southwick’s yearly survey compiled the feedback of over 11,000 hunters and recreational shooters.

“We are excited to see Federal Ammunition as the top choice for rifle ammunition,” said Federal Centerfire Rifle Product Director, Mike Holm. “Our commitment is to produce a top-quality product that hunters and shooters can rely on. This report shows the efforts of everyone at Federal is well received by rifle shooters.” 

In the rifle ammunition purchase survey, Federal and its affiliate brands including dominated the category. All brands combined accounted for over 29% of total boxes purchased overall. With all of these different products and brands, rifle shooters are sure to find their perfect match for performance in the field or on the bench.

“Quality and performance continue to keep Federal Rifle ammunition at the top,” said Holm. “From the production line to everyone involved in the development and creation of Federal Ammunition products, we take immense pride in producing a line of rifle ammunition that continues to have a stellar reputation.”

Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at www.southwickassociates.com.

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.