Winchester Launches Educational ‘Introduction to Ammunition-Ammo 101’ Series

East Alton, IL (September 21, 2022) — Winchester is launching its “Introduction to Ammunition-Ammo 101” series, a four-part series that includes custom illustrations and information in the following ammunition categories: rifle, pistol, rimfire and shotshell. 

“The basics of ammunition, that is what we want to deliver with the Ammo 101 series,” said Matt Campbell, vice president of sales and marketing. “With millions of people across the United States starting their journey in the shooting sports as new firearm owners, providing easy-to-understand information on ammunition types is one way we can help educate our customers.”

The Ammo 101 series provides a basic overview of shotshell, centerfire rifle, centerfire pistol, and rimfire ammunition, showcasing ammunition construction, components, calibers and common usage.

The Ammo 101 resource is free to download and is especially valuable for the thousands of shooting ranges and instructors nationwide who are introducing new entrants to the shooting sports and hunting. It is available as a free download at Winchesters.mediaassets.com (click on “Sell Sheets”).

Instructors can incorporate this into their training presentations, use as a handout or have it printed locally. For custom posters, metal signage, or questions on printing and sizing, Winchester does offer a printing resource available through REPCO Solutions.

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 156-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 156 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult. 

About Gun Owners Care

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.

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